- CorvinOpened in late 2010, Corvin is a 22 hectare mixed use development situated in the heart of Budapest with 32,000 sq m dedicated to retail alone.
Air was appointed to develop the brand expression, interior design, wayfinding, signing and touchscreens for this exciting new scheme in central Budapest.
Focusing on the idea of creating a home away from home for the people of Budapest, we chose a contemporary blend of traditional Hungarian patterns and tailored the interiors to look more inviting than
traditional shopping centres.
Over 59,000 people visited the centre on the opening day, surpassing all expectations. Our solution has been extremely well received by the client and we look forward to working with them on future European projects.
- Signage is fundamental to a visitor’s experience of a shopping centre as well as being a key element of brand expression. Each level in the mall is colour coded, which is reflected in the signage through the typefaces and secondary colours. These colours were chosen as they are particularly vibrant, have the same tonal values and most importantly are in keeping with the Corvin brand.
Air’s inspiration for the sign design came from a suit jacket: smart and sophisticated on the outside, yet flashy and patterned on the inside. The outer section carrying the wayfinding information is slick and clean, made from aluminium with vinyl graphics reverse applied to acrylic. The inner contrasting parts are interchangeable and can be updated whenever desired.
- Air chose Chevin as the primary typeface for all maps and signs throughout the scheme as its clear sans-serif nature allows for maximum legibility and also reflects the circular elements of the mall logo. The scheme also includes a bespoke set of pictograms which were drawn to incorporate the rounded characteristics of the typeface; more than 20 of these were created for the final wayfinding scheme.
As part of the wayfinding scheme Air also introduced a state-of-the-art 32” touchscreen system. As well as acting as a navigation tool and store finder, the system provides easy access on everything from events, store news and offers, to visitor information and customer services. The solution features built-in Flash and runs on a simple content management system which updates both the mall website and onsite touchscreen kiosks simultaneously via a secure wifi connection. Each touchscreen kiosk is location aware and has the capability of directing the customer to their closest store or facility. For accessibility reasons the route can also be redirected to avoid steps and escalators.
- The small touches make all the difference in schemes such as this. To create warmth and opulence Air chose sumptuous colours, materials and textures for the soft furnishings, wood in the food court and individual mirrors and fittings in the bathrooms. The bespoke Air Design ‘Corvin Pods’ below add an element of brand expression as their design complements the centre logo. These unique, flexible and practical seats allow families to sit together, or likewise individuals can sit alone and plug in their laptops to make use of the free wifi.
- In order to cover empty units in the food courts, Air developed innovative scratch and sniff hoardings. These have been particularly well received by the client and visitors to the mall, who have been intrigued and delighted by the fruity scents!