Project: Corporate identity for the yourth cloth shop Myata
Location: Saint-Petersburg, Russia
Realization: March 2011 - May 2011
" Our custormers are people having an active life style, ambitious and willing to differ from the mass, at the same considering modern tendencies in style and fashion", with these words a young couple presented their future business to us. The young people created themselves the name and the main slogan — "Fresh look on different things". The youth clothing shop has to be recognizable, unforgettable and, certainly, individual. The logo bears nothing excessive, the designed font is modern and memorable. It's not just a brand writing of the name, but an individual symbol.
The chose colour palette is black, white, silver grey, soft lettuce green and crimson pink. Corporate indentity "MYATA" can swiftly change like modern life, at the same time remaining unique, bright and fashionable!