Based on the brief that was given to us, we were suppose to come up with an organisation that will help reduce the rate of abandoned babies in Malaysia. Through research, it is stated that the lack of sex education is one of the main factors that leads to baby dumping cases.
"Shape of Life Foundation" is an organisation that enforces sex education among the community, mainly towards youngsters aged ranging from 13—25 years old.
The logo is made up of shapes that are stacked on top of each other to form the logo, the stacking technique is to represent the building of everyones "foundation". This is because "Shape of Life Foundation" believes that sex education should be a core foundation/base in all individuals.
The colours used for the logo are Cyan, Magenta and Violet. Cyan to represent the male (father), Magenta to represent the female (mother) and lastly violet to represent the baby, as the colour violet brings the meaning of passion whereby all parents should be passionate towards their own child. Also, refering to the meaning of passion in context of having sexual intercourse.