GRAP 2272 - STUDIO 2 - PROJECT 2: CORPORATE IDENTITY
The assignment was to rebrand a charity and give it a more fresh and contemporary look. The charity I was given is called Secondbite, and is a charity food organisation that salvages food that might otherwise go to waste. Their main focus is to help people in need.
In my design, I choose to use the food as the main concept. The symbol of the logo is 3 pieces of cut fruit put together as one. The cut fruit symbolises the fruit that is salvaged, and also how Secondbite delivers food in 3 different ways: by Community Connect, Direct Delivery and Volunteer delivery.