For this brief we had to create a corporate brand and identitiy from 4 random things that we picked out of 4 different bags: a colour, a 'buzzword', a product, and an object that our logo had to contain. 

 

My product was pen, my logo had to contain something sci-fi, my colour was purple and my 'buzzword' was desire. We had to have: a business card, a letterhead, something unique to our product, and of course most importantly a logo in colour, and black and white.  

For my logo I combined a pen lid with a 1950's sci-fi rocket and stars. My colour was purple and I didn't want to use it in my logo as the logo already worked so well in black and white, so I decided to use by printing on the same colour paper for my business card, logo, letterhead etc.