Wohnen für Hilfe
A Corporate Design for a Homesharing Programme in Germany
Homesharing is simple idea. A householder offers accommodation to a homesharer in exchange for an agreed level of support. The project is based on mutual help and assistance, where the two sides benefit from each other.
Wohnen für Hilfe mediates between participants and offers them the opportunity to form a living community. A new home arises in which they help each other and feel comfortable.
I took this feeling of security in the new home as inspiration for the logo design. I chose the icon of a nest to represent the new home and the feeling of security. As a home is created out of fellow human beings, I decided to build the nest of little icons, that represent a person. Together they form the nest.
This corporate design should emphasize the seriousness and authenticity of the homesharing project. It reflects the values of the project and communicates them to the outside, with the aim of helping the project to a higher level of awareness and to reach as many potential participants and to enable them to a simpler and more advantageous life without much effort.
[Bachelor project at the FH Muenster 2012]
Wohnen für Hilfe mediates between participants and offers them the opportunity to form a living community. A new home arises in which they help each other and feel comfortable.
I took this feeling of security in the new home as inspiration for the logo design. I chose the icon of a nest to represent the new home and the feeling of security. As a home is created out of fellow human beings, I decided to build the nest of little icons, that represent a person. Together they form the nest.
This corporate design should emphasize the seriousness and authenticity of the homesharing project. It reflects the values of the project and communicates them to the outside, with the aim of helping the project to a higher level of awareness and to reach as many potential participants and to enable them to a simpler and more advantageous life without much effort.
[Bachelor project at the FH Muenster 2012]
Logo
The Design Manual
Business cards
Business papers
letters, application forms, envelops, compliment card, business cards, stamp
letters, application forms, envelops, compliment card, business cards, stamp
exhibition stand
