As a global transportation and logistics business with over 22.000
employees and 17.000 trucks on the road, DSV is among the worlds largest freight forwarders. Going through a period of rapid expansion
the company had grown quicker thanit could brand. As a consequence
it was decided to critically engage with the brand to ensure it reflected
the position and stature of the organization.

The challenge was to create a brand that felt distinctly international without loosing touch of its history and heritage. It also needed to be simple and recognizable so that the implementation of the brand could be carried out as successfully in Mumbai as in Melbourne. The mark itself was inspired by the natural environment where the brand operates – the open road. The letters of 'DSV' were carefully put together so that they would represent an unbroken road or journey. The colors were selected for impact but also to bring efficiencies to the implementation of the brand. The primary blue colour is industry standard for truck tarp making it easy and effective to implement the brand on vehicle livery.

The DSV brand is today instantly recognizable and has a significance presence on the global road network. The brand has a distinct international character and is set to support the business in its continued growth in reach and influence. Read Less