As a global transportation and logistics business with over 22.000 employees and 17.000 trucks on
the road, DSV is among the worlds largest freight forwarders. Going through a period of rapid expansion
the company had grown quicker thanit could brand. As a consequence it was decided to critically engage
with the brand to ensure it reflected the position and stature of the organization.
The challenge was to create a brand that felt distinctly international without loosing touch of its history
and heritage. It also needed to be simple and recognizable so that the implementation of the brand could
be carried out as successfully in Mumbai as in Melbourne. The mark itself was inspired by the natural environment where the brand operates – the open road. The letters of 'DSV' were carefully put together
so that they would represent an unbroken road or journey. The colors were selected for impact but also to
bring efficiencies to the implementation of the brand. The primary blue colour is industry standard for truck
tarp making it easy and effective to implement the brand on vehicle livery.
The DSV brand is today instantly recognizable and has a significance presence on the global road
network. The brand has a distinct international character and is set to support the business in its continued growth in reach and influence.
NB! This case will be updated with some more images very soon....