Challenge
Our target views all light beers as offering the same benefits and are highly satisfied with Domestic Lights.
Kenny Chesney and Corona Light are a great fit and embody the same lifestyle. Create promotional marketing materials that Inspire consumers to pick up Corona Light as their beer of choice leveraging the partnership
with an artist who embodies the same spirit as the brand.
Kenny Chesney and Corona Light are a great fit and embody the same lifestyle. Create promotional marketing materials that Inspire consumers to pick up Corona Light as their beer of choice leveraging the partnership
with an artist who embodies the same spirit as the brand.
Solution
Utilizing the Corona Light gold and enhancing the imagery to a vibrancy that compliments the energy and experience of a Kenny Chesney concert. Inspire consumers to pick up Corona Light as their beer of choice leveraging the partnership with an artist who embodies the same spirit as the brand.
Team:
Jack Liebl, Associate Creative Director
Laura Prichard, Art Director
Dennis Sulit, Jr. Art Director
