Challenge:
A beloved beer that has always been served in a bottle was now going to be available on draft.
The task was to create a unique way to make consumers aware of this new change.
Solution:
Knowing how much people love Corona Light we knew it would be well received. I was thinking about how everything I love in a bottle is now in a glass. So the idea of the glass reflecting the shadow of the bottle in it's original form came to life.
Kept the layouts very simple and rooted in the gold and white of the brand. Beauty shots of the glass with extreme appetite appeal was a way to disrupt. Especially since consumers aren't used to seeing this beer in a glass. Out of home support that showed the change from bottle to glass with the tag line "Change is refresthing" helped create awareness that something was different about Corona Light.
