Cork Pride approached Meow looking for an identity to refresh their current outdated identity. It was important that the new identity stand apart from the other generic identities and reflect Cork City in some way. It was also important to convey a sense of excitement and fun to try and attract people to the festival.
The identity is young, fun, bright and suggests a certain artistic festival flavour. The ‘Cork’ typeface is soft and friendly with the angled, overlapping letters giving a dynamic element. The ‘K’ is styled to represent the unique Cork street lights that everyone is familiar with. The colours are vibrant, bright and cheerful. The ‘Pride’ and the ‘We are family too’ typeface is artistic and free and suggests a very creative and interesting programme of events. The identity was well received with a record outcome to the festival.