Corelam™ is a multi-purpose plywood product whose corrugated profile adds strength while multiplying the natural visual appeal of wood. Christian Blyt founded Corelam™ upon the vision of “doing more with less”. His work through Corelam™ since then has echoed this vision both in visual aesthetics and environmental impact.
Our relationship with Christian has grown over the years and as Corelam™ reached a new chapter in its growth, we were delighted to have the opportunity to rebrand their visual identity and online presence. Our work consisted of a brand assessment and a brand guideline to reposition the Corelam™ brand for a bright future. Much of our work in rebranding carried through to the redesign and development of the new website.