Core Recruitment matches professionals to projects within the Australian Civil and Construction Industries. They specifically target administration, managerial and clerical roles, which distinguishes them from being a recruitment company focussed only on labour hire.
BTP conducted a workshop which clarified the client’s vision and direction. It was important to visually portray Core Recruitment as an established, hands-on company that take pride in finding their candidates the right job. The outcome is a strong identity with a versatile marque, complimented by a colour palette which distinguishes them within their industry. The stationery was printed on a speciality coloured stock, a subtle detailing adding a point of difference.