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Bēhance

Copenhagen Summer Festival

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  • Copenhagen Summer Festival
    Campaign with the goal of getting a younger audience to attend the Copenhagen Summer Festival
  • Campaign with the goal of getting a younger audience to attend the Copenhagen Summer Festival - a yearly chamber music festival in Copenhagen. Throughout the campaign I have made the basic elements of chamber music my key inspiration. Chamber music is classical music performed in small music groups - with the solo, duo, trio and quartet as the most popular arrangements.
     
    With this in mind, the identity is made of shapes inspired by the popular groups - making the quartet a square, the trio a triangle, the duo a line and the solo a dot - shapes that as they stand together function as the main logo, but also when apart function as representatives of the logo itself, chambermusic and it's popular groups.