Cool Ranch Doritos Locos Tacos Campaign Evolution
National Taco Bell Campaign
National Taco Bell Campaign
Front Windows
Packaging - Using #WOW#COOLRANCHDLT or #DUH#COOLRANCHDLT on Instagram, the Cool Ranch packaging invites consumers to share their "WOW" or "DUH" face, expressing whether they think the new Cool Ranch Doritos Locos Tacos is the most genius thing they've ever heard or the world's biggest no-brainer.
Bus Shelter