Cooking Channel / Produce
Did you know that when George Bush Senior was president he banned broccoli from all formal White House dinners; that there are almost 150 different kinds of squash; that the eggplant and pomegranate are actually berries; or that Egyptians fed garlic to slaves to make them stronger? By presenting fascinating facts like these together with brilliant ways to choose, use, and store these natural super-foods, a fun, new 10-episode series from award-winning design and digital production company Thornberg & Forester (T&F) called “Produce!” that’s now appearing on CookingChannel.com aims to entertain viewers and make them produce masters.
Directed by Justin Meredith, T&F and crew captured 160 shots needed for 10 episodes, and virtually every take was used in the final edits. Working with culinary expert Krista Ruane and many other key talents added to T&F’s team, scripts were meticulously researched and written to present an engaging balance of facts and humor. Design language from T&F’s Hollywood-based, Kyle Hurley, set the visual tone for the series. Since capturing original live-action footage was vital for each episode, T&F shot at the Food Network stages in New York City. Editing, illustration, design, compositing, color-grading and finishing all occurred at T&F’s studio in Union Square.