Packaging can be a powerful tool to improve the brand value. This was in my mind when I started to design Cookie box. I wanted to find a way to turn the packaging into almost a product. Packaging can be so much more than just a protective box wrapped around the product.
Cookie box is a concept that takes a whole new aspect for the packaging working as a serving plate. Packaging is structurally innovative with the ability and functionality of turning from protecting container into a tray for confectionary.
The whole form is simple and hidden when the packaging is sealed and even opening of the lid won’t tell everything about the upcoming experience. When pulled the sides, the packaging open up into a cookie tray so no other plate is needed for serving cookies. The transformation is clean and simple yet surprising creating the unique experience.