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Bēhance

  • Cookbooks
    Rebranding a Bookstore
  • The Challenge: Rebrand an existing brand or store in New York City.
    The Process:
    Cookbooks is a book store which sells vintage cookbooks, which is located downstairs in the owner’s home in Greenwich Village. Due to its specific location, the store itself has very personal and intimate atmosphere, like visiting grandma’s kitchen. I redesigned the store’s identity to reflect traits, such as old-fashioned, warm, feminine, and serene.
  • Bookmark
    Cookbook has heavy amount of information. I designed this bookmark to have a function that indicates the specific line by adding a bar which moves along from top to bottom.