In the spring of 2011, we were tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website.
Cook With Campbell's emphasizes the use of Campbell's products to create appetizing, healthy meals for families. The new design was intended to amp up the appetite appeal, make it easier to search for relevant recipes and more straightforward to cook with.
Amongst the deliverables included a complete overhaul of the search functionality, the visual design and the site branding.
The site lives at cookwithcampbells.caCREATIVE TEAM
Jon Webber, Dave Stevenson — Creative Directors
Jonathan Weiss — Senior Copywriter