A modular, architectural and graphic, system built for the Converse brand. Converse began to expand its retail presence to a variety of scenarios across the country.
The solution required an approach which could expand and contract as needed based
on spatial limitations. This system was created with just a few pieces. And those pieces could be put together in ways that allowed each scenario to be addressed based
on individual needs.
Main graphic display panels
Individual panel design and hanger piece
Table top graphic, shop-in-shop scenario, shoe tower
Store lounge area rendering
Graphic footwear wall detail
Structural window displays - (L) background panels made from reflective mylar, (R) foreground panels made from Lumisty
Graphic inspiration
Cover for the brand standards manual
Converse retail
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Converse retail

Conceptually the graphic component of the system combined early adopted uses for the Chuck Taylor, Converse's signature product. Basketball and P Read More

Published: