Converse Advertising Campaign. The campaign aims to broaden the target audience of the converse shoe by focusing on "comfort". At the same time the campaign must not lose its identity with the existing audience and therefore it presents its self in an Americana style which is the ground-force of the converse shoe.
Of course in Advertising it always helps to have a catchy yet clever tag line and in this case its - "Sometimes its just too hard to let go of a good thing" Read Less