A three part promotion for Jack Purcell kicks
To best represent the Converse Jack Purcell line of kicks in SPIN, I hired Taku to shoot three up-and-coming bands for spreads in consecutive issues. The idea was to include a short bio on the band with their link in a stylized layout that played down 'Converse branding', and played up the 'Converse cool factor' by connecting with the SPIN reader in a more editorial fashion.
