Recruitment campaign for the Continuon customer panel. Continuon, a
Dutch energy transporter company for businesses, wanted to recruit
costumers for their quality panel.
With no e-mail addresses or
specific contact details we developed off-line send-a-friends. Letters
describing in detail what the campaign was, were accompanied with two
small cards that coincidental receiver could give to colleagues he or
she thought would be interested in becoming a Continuon Quality
As an incentive everybody that registered would get a personalised OK stamp for at the office.