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Continente's tea re-brand

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  • "Continente" is a supermarket Portuguese chain brand, well known by its proximity with its clients, trying at all times to give support to their needs. 
    On this project I focused, most of my attention, on the exterior of the packaging as well as on its functions. The main goal was to give consumers a new and “environment safe” packaging, with no need of gluing its interior, and with no need for plastic raps also. The box would support it self because of its modular configuration.
    I chose to segment the product through its color, because the initial box didn’t show any type of concern on this aspect (it only gave importance to the color of the brand witch is red).
    Another concern of mine was to enlarge this product’s target. Besides the usual type of consumer, I wanted to capture the attention of young people; they tend to believe in “an healthy mind on an healthy body”. Therefore, the idea for the packaging was to “play” with the name of the tea as well as with its color.
  • Original Packaging 
  • Hope you enjoyed it!