Content was produced for the 2013 RSA Student Design Awards Change Makers brief: use design to eliminate waste, over-production or excessive consumption. This magazine concept aims to reduce the environmental impact of the magazine industry.
The user creates their own personalised magazine by combining articles from several publications - this reduces the amount of paper used by removing irrelevant content and combining multiple issues into one format.
Content also forms part of a larger change in the attitudes towards print products, by making people think about the print content they consume and why they want to read it on paper. By allowing the user to choose relevant and interesting content, the publication is given a higher value and is less likely to be seen as a disposable commodity.