It used to be easy – shoot a great TV spot, design some beautiful print ads, and win some awards. Well, not easy, but we all knew the drill. Now, we create content programs. Big, idea-rich platforms that can support and set in motion a host of moving pieces like videos, social media, promotions, branded characters, TV network tie-ins, and even advertising (to name a few). Each one a powerful and specialized medium on its own - even more powerful, when orchestrated to work together. This? Not so easy. To help articulate, I have developed a method for mapping out integrated programs – beat-by-beat, media channel-overlapping-media channel. Below are several examples, each one designed specifically for a particular type of program - such as: multi-platform content, episodic character series, and consumer engagement path. We have found the process extremely useful for helping everyone involved understand how the individual elements work together, and to uncover potential untapped areas to explore.