I live in a city where jewelry is seen mostly as a simple decoration. But that simple decoration often is an overdecoration with a whole palette of "zoology,chandeliers,birds,christmas decorations,etc"hanging on womens neck and ears,and fingers.
I find that kitschy and trendy details very inspiring in a funny way and I decided to give them a whole new context in my collection. Sometimes I make a total parody from it ,sometimes I translate the whole concept of kitsch into my language of aestetics and make something new.
I think that the jewelry is not a simple decoration. It is much more,its a statement.Its a unique detail of the unique individual.Its a message that every woman is different and by simply following the trend, she is loosing her individuality.