This is a pair work which required us to create a single newsprint ad. We were given a list of household products to choose from and we have chosen toothbrush. We decided to promote on the Systema brand as it is not as widely used as compared with the other brands such as Darlie, Colgate and Oral-B.
Concept
As there are many types of Systema toothbrush, we chose the Gum Care type and we focused on its function of penetrating into deep spaces between teeth and gums. Mount Everest symbolizes a classic venue that is difficult to reach and Systema toothbrush can reach the "Mount Everest" in the mouth easily.
Concept
As there are many types of Systema toothbrush, we chose the Gum Care type and we focused on its function of penetrating into deep spaces between teeth and gums. Mount Everest symbolizes a classic venue that is difficult to reach and Systema toothbrush can reach the "Mount Everest" in the mouth easily.
