When you run a train service that's continually late, how do you tell customers ahead of time to save them hassle. Connex Melbourne designed an subscription SMS service that told commuters ahead of time via their mobile phones.

We created a series of print and outdoor ads that promoted this service using good natured humor. What's a better excuse for a delayed train than a giant beaver refusing to get off the tracks.

The campaign did amazingly well with positive media coverage. The ads themselves won numerous national and international awards for creativity including a Cannes Lion for best outdoor campaign.