the Dots’ Poster
for the ‘Design Against Fur’ Competition
the Dots’ is an interactive poster, which aims to draw a parallel
between the role of the audience and the role of consumers who choose to buy fur.
Connect the dots puzzles are fun children’s games, which contain
a sequence of numbered dots and enable the child to create an image - unaware of
what the final result will be.
Even though people are aware that fur comes from animals,
there still seems to be a massive disconnect between the fur industry and the
final product, which consumers buy and wear.
The phrase ‘connect the dots’ can also be used as a metaphor
to illustrate an ability or inability to associate one idea with another and to
find the ‘big picture’ – so by literally forcing the audience to ‘connect the
dots’, the poster aims to bring this broken connection to attention, and put
emphasis on our role as active participants.
It is important not to support practices which are unethical
and to keep in mind that we must be responsible consumers. Through the act of
purchasing items we show support for industries and their methods of production
– and purchasing items made of fur fuels the fur trade.