Fountain pens took a back seat to ballpoint pens and rollerballs by the 1960s, but have experienced a resurgence in the past couple of decades. So why write with one? They're not about convenience like a disposable ballpoint, and they're not just about class or stature. At the end of the day, when you write something with a fountain pen--whether it's a poem or your phone number on the back of a notecard or napkin--those words and numbers instantly become that much more important.
The "Write with importance" ad focuses on the Conklin Glider, the company's lightweight fountain pen series. These web ads are intended for male-focused websites.