This ad campaign was created for the Congregation Ale House (CAH) in Long Beach, CA. After consuming many delicious beverages at the CAH, Farah and I decided it best to use the bar/restaurant's Cathartic motif as our inspiration.
We wrote lines that essentially turned actual prayers into booze-based rules to live by. We borrowed religious art from Illuminated Manuscripts and other ancient prints as our basis - illustrating the drinking behavior that is instilled in the new "prayer" lines. (student project) Read Less