Design system for a new fragrance:
Logotype / Bottle design / 3D Model / Packaging / Shopping Bag / Spray Card / Display / Magazine Ad
A fragrance that enhances her sensuality, used for special occasions. For her it can be in the middle of the day, brunch on a rooftop cafe with a wine glass or a gelato picnic in the park at midnight. There are no rules, she is looking to enrich her life with sensual experiences every day. She is a journey seeker.
There is always something more about her than you know. There is a story to unfold. There is more than can be seen. This statement weaves through my concept in every detail. The logotype is partly hidden. The bottle itself is very angular but it holds the opposite - a perfect sphere. The box has an embossed circle that’s not strongly visible. Also, the shopping bag reveals an image of a couple after you take out the product. Every detail adds towards a strong brand image.
// Selected as one of four winning designs for Marc Rosen Scholarship 2012