Logos are what create a moment of immediate recognition. Entire companies can be reduced to a simple symbol that their clients and potential clients will recognize.
Being energized and staying active is sometimes difficult to grasp in a country such as our own, but the need for capturing public attention and motivating them to stay active prompted the need for a logo. The fervor and positiveness of activity is captured in both abstract and literal form. The literal logo was translated into a promotional design.
Entailing an immense study of the effects of color, personal photography explorations, abstract study of the visual qualities behind the verb "energy", "exercise", and "movement".