Concierge Contractor Identity, Web Site and Print

•

Concierge Contractor is a construction company activating in the Austin, Texas metropolitan and suburban areas. The company specializes in high end residential construction and maintenance services.

The visual identity needed to easily convey the type of services provided, so the main color palette was based on yellow and black, typically associated with construction and machinery. This classic color combination was further refined to gold and charcoal, to suggest premium services. The logo combines symbols of tools and a shield, positioning the brand in the residential services area. Textures of wood, concrete, stone tiling and other common construction materials are used as backgrounds for the web site, prints and other branded items.

The prints use the gold and charcoal contrasting palette as well as embossed textures to create a vivid, tactile impression.

The web site accomodates the company's two branches of activity, residential and commercial services, guiding users to their area of interest within the site, starting from separate entry points on the home page. A notable feature of the site is the 'client notepad', allowing users to take persistent notes while they browse, which are automatically transferred to the contact form. The designs use rigurous shapes and strong contrast to reinforce Concierge Contractor's identity.