During my internship at Alfalfa Studio, I was part of the team that develoDuring my internship at Alfalfa Studio, I was part of the team that developed the concepts and ideas for Concierge Boutique’s logo. The client provides a concierge service; therefore gryphon was used because it symbolizes strength, trust, elegance and endurance. Unfortunately, the logo design was not chosen for final round, but I was confident of the potential of the logo achieving the purpose of conveying the client's image.