Basically is a new green association. They care for water specially. They give assesory on making your business greener with focus into water saving.
Internet and digital based supports.
Young and tech.
Transmitting the values of water saving.
Evolution of the first 3d model proposed, then manipulated after client feedbacks. You can see all the process here.
3d model of a drop and leaf, using tapper object on sphere, magnet tool and FFD dformer. Simple glossy texturizing with non transparent objects with shiny reflections. Initiall 3d text based. Swap to 2d illustrator and photoshop generation.
Mograph text good at digital support on screen, but in paper and reduced hard to read, therefor the pass to 2d.