Tea, is the 2nd. most consumed beverage on Earth, being the center of social rituals in many cultures, tea is beneficial to health and longevity. Ten Ren, as the largest and best known tea manufacturer in the Far East, has many benefits yet hasn't use its opportunities well.
During my research, I found that because of the fast expanding poor quality control, Ten Ren is gradually losing its premium brand image. It is urgent to reestablish its brand image so that Ten Ren can continue to promote this precious heritage worldwide, and further translate tea drinking culture to a cool lifestyle.