All of these graphics were part of the same proposal and were requested to specifically relate to one another. As you can see the intial graphics did not clearly relate to one another.
Initial Graphic Submitted by Client
This graphic, along with a couple of conversations and emails with the client was the basis of creating the graphics below.
Initial Concept Sketch
I typically create a sketch for clients before I begin working on rendering any graphics that are dratically different than what they had submitted. This gives them an opportunity to give feedback before hours have been wasted rendering something that might be wrong.
First pass at rendering the graphic is quickly done to again elicit client feedback for layout and style.
Multiple elements changed during back and forth iterations. I think this was the fifth or sixth iteration after the first render, some changes were large others were small wor changes.