- Con el corazón en un hilo…ConceptWe want to take the reference of titles achieved in the Olimpic Games and the "Esperanzas de Toulon" Tournament by the Sub Section 23;2 championships obtained by the Sub Selection 17, and the Gold Cup obtained by the Major Selection. Also, there are coming four important tournaments (Gold Cup, Confederations Cup, World Eliminatories and World Cup), therefore is vital to impulse and give a good vibe for our team to keep achieving titles and asist to it's sixth world cup to the string.Teaser"Con la mente puesta en Brasil… Los pies en la tierra… Los ojos en el balón… Los colores en la piel… La esperanza en una selección… Y el corazón en un hilo…"ESTAMOS ATADOS POR LA PASIÓN
LaunchThe force that the union gives is to keep growing, is to demonstrate that the things can be done right, is to put goals and involve the ones who are in the goods and bads. For all that has been said, all that goes with the concept has to be forceful and to express the real value that we suggest with this campaign.HILADOS POR LA PASIÓN / LOS HILOS QUE MUEVEN LAS FIBRAS DEL CORAZÓN1 . Hi lados por la pasiónThe idea is that the apparel has to be turned off meanwhile no one goes through, in the moment the movement sensor detects a group of consumers, the lights will turn on and the iPads will begin a video with memorable moments of the national team.
- 2. Con el corazón en un hiloThis design proposal is focused to show the way of living of the football fans, so is how the iPads will show endless exciting histories, the ones who have in common that all are united by the thread of passion.
- RetailIn-store communication
- Box experience
- TEAM CREDITS:
Desing: Buffalo Collective
Creative Direction: Jorge Rodriguez, César Rodríquez, Luis García
Industria design: Daniel Varela, Javier Molinero, Luis Pamanes.
Graphic desing: Alvaro Maldonado, Luis García.