Computadoras Pro Jovenes
In 2005, my grandfather helped to found “Computadoras Pro Jovenes (CPJ)” or “Computers For School
Kids,” a non-profit organization in San Miguel, a small city in central Mexico. Computadoras Pro Jovenes
provides computers and accessories to schools, special needs children, and college students from poor
families. The organization has provided over 1,000 pieces of donated equipment to the children of
central Mexico so that they can build the skills they need to succeed. This project is an identity system
and website for Computadoras Pro Jovenes that will spread awareness of the organization and to
encourage people in the United States to donate to this cause.
Computadoras Pro Jovenes needed a strong and graphic identity to continue to grow. The new logo
shows children’s faces inside a computer screen, symbolizing the main focus of the organization. The
colors used represent the softness of children and are comfortable and inviting to look at. The color
scheme and use of graphic icons is used consistently throughout the various promotional materials to
unify them and build a recognizable and literal representation of Computadoras Pro Jovenes.