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IED Competition entry: "Complexity"

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  • My second-prize winning entry to the Isituto Europeo di Design graphic design competition on the topic "My City".
    My project named "Complexity" aimed at showing the dual identity of my city, Lahore.
    Dubbed the cultural heart of Pakistan, Lahore is a city not only with a rich historic past but also is bustling urban centre. Each of my three posters addressed the duality that exists in three spheres of city life: Architecture, Transport and Fashion. I chose monochromatic imagery and a reflection of imagery to underline the funtional dichotomy of my city. 
    The first poster showcases both historic landmarks as well as famous contemporary buildings; the second contrasts traditional animal-drawn carriages still in use today with our kitschy modern modes of transport; and the third showcases the fusion in Eastern and Western aesthetics that exists in the fashion we favor.