Team 28 Mosaic: LIVESTRONG Day 2010
In the final stage of the Tour de France, Lance Armstrong and the RadioShack team donned jerseys inscribed with the number 28. It was a symbol of support for the 28 million battling cancer, and a rallying cry for everyone. More than 30K people people participated by tagging their Twitter and Facebook profile images to support Team 28.
In the final stage of the Tour de France, Lance Armstrong and the RadioShack team donned jerseys inscribed with the number 28. It was a symbol of support for the 28 million battling cancer, and a rallying cry for everyone. More than 30K people people participated by tagging their Twitter and Facebook profile images to support Team 28.
On 10/2/2010, LIVESTRONG Day, for each 28 added to a Facebook or Twitter profile picture RadioShack donated $1 to the LIVESTRONG Foundation.
Personal Contributions: Community management, agency management, project management, copy writing
Live from Times Square! While the RadioShack social media team managed incoming photographs and messages, our agency partners traveled to NYC and captured the Team 28 billboard in action.
