I made this for a competition put on my Creative Allies and Kendrick Lamar's camp. The theme they were looking for in the poster was a boutique-ish/retro/vintage styling (they admitted this was a broad term). I decided to draw my influence from old-fashioned movie posters, specifically the way they collage images important to the plot. I felt that this style would work well with Kendrick debut album "good kid,m.A.A.d city" since it was formatted as a short film.
I lifted the Polaroid frame from the original album art and used it on my poster to create a link between the two. At the bottom of the poster, you will find movie-esque information, including a rating and starring info. The purple color scheme I went with is a nod to royalty, which alludes to the "King Kendrick Lamar" persona he adopts in the song "Compton". The Dodge Caravan is the same one his mother owned and played a central role within the album's story. Also, it was presented in all its glory on the cover of the deluxe edition. The cop lights were drawn from the song "good kid" where he referenced the police hassling him under the suspicion that he was gang affiliated. The 40 oz malt liquor bottle was drawn from the song "Swimming Pools" and the end skit of "m.A.A.d city" from he details his relationship with alcohol in his earlier years. The bottle is also adorn with references to the track (the "SP" on the bottle and the paraphrased lyric "Fill a swimming pool up with liquor then you dive in it" running up the sides). The 9mm represents both the gang life that he described in the first half of "m.A.A.d city" and the end skit of "Swimming Pools (Drank)". I scattered bullets along the top to represent the shots fired during that shoot out (I counted 8) and the one round, which is highlighted, that struck Kendrick's friend, Dave. I placed the rosary over the gun the represent that fact that through the violence, Kendrick and his friend found religion and, in turn, a new out look on life.