To promote Commonwealth Bank's new online hub for building diverse investment portfolios we created a striking campaign that represents the changing face of finance. True to M&C Saatchi's founding philosophy - "Brutal Simplicity" - these portraits help humanise a highly innovative and intuitive product.

 

It was a pleasure working on this images by Sydney-based photographer, Billy Plummer.

 

The campaign also just won a Silver at The AWARD Awards for Best Photography.