It was clear there was a problem; every day people were phoning the Director of the temple because of how many emails they had been recieving - sometimes up to three a day. But what was the alternative? Temple Israel wanted to show that it was more than just a synagogue - it was a lifestyle center. And the people loved all the programming. Information about the programs needed to reach the congregation, and it needed to reach the congregation effectively.
The alternative was my creative solution, the weekly email. Once a week, the congregation would be emailed an email that adhered to Temple Israel brand standards, that would highlight all programs for the weeks ahead. They would receive less emails, with a more directed approach, that in turn, increased readership and program awareness.
The specific events of the email would have links back to more information about each program on the website. The information contained in the email would be a quick overview.