Comilfo – is a popular russian brand of candies (Nestle).
Target audience: modern young women who like style, vintage, retro atmosphere at parties and comfy parties.
Task: Comilfo made a rebranding to be more contemporary. So it need special event for journalists, opininon leaders and other guests to help them feel new atmosphere of the brand in the New Year eve.
Solution: club-studio where young women who like vintage style can spend their time, sharing their talents, experience, learning something new (like handmade candies, bijouterie, make-up, photographu, etc.), having party.
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Video Report