IDEA & CONCEPT
Raúl Ortiz de Lejarazu Machin & Santi Silvero
Under the main concept "Don´t let anything seize our way of enjoying life", we created the movement
#arribaeseánimo to use the Spanish sense of humor as a therapy against the crisis.
We took the most famous spanish comedians of our history to the places where the economical crisis hit harder, a gas station and a local market, to make people pass through this difficult period with a smile on their faces.
We had a great impact on media, appearing in all the news, social networks and radio programs.
And the most important thing, we make people confronting the crisis with a smile.