Comic BeliefPutting the fun back into dysfunctional South Africa.
Big Blue is a store that sells novelty gifts and clothing.
The brief called for a new range of promotional products for the store which would embody their tongue-in-cheek sense of humour as well as reinforce their alignment with contemporary South African culture.
The solution was to position Big Blue as the comic relief for otherwise serious issues by putting the ‘fun’ back into dysfunctional South Africa. The products are available in both English and Afrikaans.
In collaboration with Michael Sherman.
This project won a silver Pendoring award.