Comedy Central

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Comedy Central, the well renowned comedy channel made its recent launch in the Indian Market. The channel was willing to own "Happy Hours" property; which basically was in sync with their programming schedule of non stop comedy 24x7. So we at the Creative Agency decided to make this property a talk of the town. The solution: To go 360 with this idea. So we happily tagged along the Happy Hours of all well known pubs, cafes and eateries. All the places that we did find the target audience. I first made the logo unit for the same and then the concept was designed for collaterals in and around the space. The following are designs for a Pub. The collaterals consists of tent card, coasters, danglers, restroom posters and innovative designs like the stirrer which was actually a "laugh-o-meter" (as the level of the drink in the glass went lower, the laughter smileys illustrated on the stirrer went even more crazier - thus measuring the madness of laughter on the stirrer ). Also some innovative coasters were designed that made funny laughter sounds when a glass was placed on it, just a little trick to tickle your funny bones.