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Color Riot Enquiry

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  • Color Riot Enquiry
    Typeface Promotion
  • The objective of this assignment was to promote a typeface.
    I chose the typeface Didot, which is characterized to be very western, high-end and mechanical,
    and is often used in up market fashion brand promotions.
    The way I wanted to promote Didot was by showing its versatility by making it look very ethnic.

    My topic for this project was ‘Color Riot Enquiry’, where I speak about the cultural significances
    of various colors in India. I used two mediums for promotion:
    1) Book  2) Poster
  • Few inside pages.
  • Poster